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Enterprise UX · AI · 2026

Sky - A Generative AI Assistant for Bank Advisors

Sky is a virtual assistant powered by generative AI, designed for a financial institution's advisors. It delivers fast, personalized sales arguments and a unified knowledge base, integrated directly into PIC, VOCE and the Single Frontend.

Sky generative AI assistant interface

Role

UX Researcher & Designer

Client

Financial Institution

Timeline

2026

Tested with

29 advisors

Skills applied

User researchAI & LLM literacyHuman + agent UXProduct strategyData-informed decisionsCross-functional collaborationUsability testingStakeholder communication

01 · Problem

Advisors were drowning in scattered information

Financial institution advisors needed to consult multiple systems and lengthy product documents to prepare a single client conversation. Information lived across PIC, VOCE and the Single Frontend, with no unified knowledge base or quick way to generate tailored sales arguments.

The cost was concrete: slower interactions, inconsistent messaging between advisors, and friction every time a client asked something slightly outside the script.

4.3

tabs per argument

Average open product tabs to prepare one sales pitch.

3

disconnected systems

PIC, VOCE and the Single Frontend, with no shared search.

~22s

copy-paste cost

Time lost per response moving text into the call script.

Concept · TO BE

Sky embedded inside the unified Branch front-end

🔒branch.bbva.com / customers / 0042-118-9921
Live
B
Financial Institution · Branch Portal
MR

María Rodríguez Pérez

ID 0042-118-9921 · Premium · Client since 2014

● ActiveRisk · Low

Customer

Premium

Commercial / Risk

A · Low

Personal / Work

Self-empl.

Financial

€ 84.2K

Filter
3 of 3 shown
ProductReferenceOutstandingStatus
Hipoteca VariableHP-44102€ 142,300.00Active
Préstamo AutoPA-00871€ 8,120.40Active
Línea de CréditoLC-22045€ 0.00Hold
Sky
Context · Loans

Advisor

Which mortgage offer fits a self-employed Premium client?

✦ Sky

Hipoteca Variable Premium: Euribor +0.49% (TIN), TAE 3.21%. Bonifiable to +0.39% with payroll & insurance.

Source

BCOM · Mortgage Catalog 2026-Q2

Sky · Avg. response 1.2s · GenAI

Last sync · 2 min agov 4.12.0 · Branch Portal
How to readA working slice of the advisor screen. Switch the tabs and the status filter - the table, Sky's question and Sky's answer all update together, mirroring how the assistant follows the advisor's context inside the Branch portal.

02 · Process

Research-led, validated end to end

I led discovery and design across three phases: kick-off and context mapping, ideation of the AI assistant flows, and unmoderated usability testing with 29 real advisors.

  • Stakeholder interviews to map daily advisor journeys.
  • Heuristic review of PIC, VOCE and the Single Frontend.
  • Concept prototypes for embedded vs. side-panel assistant.
  • Unmoderated remote testing with task-based scenarios.
  • Iteration cycles informed by qualitative + behavioral data.

Research timeline

Wks 1–2

01 · Discover

Interviews, journey mapping, heuristic review

Wks 3–5

02 · Design

Concepts, prototypes, embedded vs. side-panel

Wks 6–8

03 · Validate

Unmoderated tests with 29 advisors, iteration

03 · Research Insights

What advisors actually needed

Synthesizing interviews and test sessions surfaced four insights that anchored every design decision downstream.

  1. I-01

    Context beats search

    Advisors don't want a search engine - they want the right answer surfaced where they already are.

  2. I-02

    Speed defines usefulness

    If Sky takes longer than opening a tab, advisors will not adopt it during live calls.

  3. I-03

    Trust requires traceability

    Advisors need to see the source document behind any AI answer before they repeat it to a client.

  4. I-04

    Tone is part of the product

    Advisors trust answers that sound like a confident colleague, not a generic chatbot.

Field finding · 06

Opinion on the virtual assistant on the PIC front

How useful is having a virtual assistant?

29/29

rated it useful or very useful

“It makes it easier to have information in a single tool - we speed up service and avoid giving wrong information to customers.”

What should it be called?

Sky10 / 29
Blue Executives5 / 29
Blue Managers5 / 29
Other (Celestito, Executive Assistant…)4 / 29
Sky Copilot4 / 29
Blue Advisors1 / 29
How to readEvery advisor we tested found a virtual assistant useful - the question was what to call it. “Sky” won by a wide margin over more literal names like “Blue Executives” or “Blue Managers”, so we kept it.

04 · Usability Issues

Friction surfaced during testing

Tasks were timed and observed across 29 advisors. The issues below appeared most often and drove the highest drop in task confidence.

IssueSeverityPattern
Long AI answers skipped under time pressureHighNearly universal
No visible source on generative responsesHighNearly universal
Manual copy-paste into call scriptMediumFrequent
Regional banking jargon mismatchedMediumFrequent
Robotic tone reduces perceived trustMediumCommon
Low-confidence answers shown identically to high-confidenceHighCommon

Field finding · 02

Frequency of searching for information to guide a client

More than 9 times / day11 / 29
6 to 8 times / day7 / 29
3 to 5 times / day6 / 29
1 to 2 times / day5 / 29

Where they look (multi-select, 83 mentions)

  • BCOM portal (sales arguments)21
  • PDFs / PPTs in Contact Center16
  • Bank's public website12
  • Ask a colleague10
  • Search in emails9
  • CUC - Single Knowledge Center8
  • Single experience site6
  • Other (The Portal)1
How to read38% of advisors search for information more than 9 times a day, and most of it lives outside the Branch portal - spread across BCOM, PDFs, the public site, and colleagues. That fragmentation is what Sky was built to collapse.

05 · Evidence

What the sessions actually showed

Rather than post precise percentages from a 29-person usability study - which would overclaim - here are the patterns that repeated across sessions, ranked by how consistently they showed up.

Advisors who looked for Sky inside PIC first90
Sessions where long answers were skipped under time pressure80
Advisors who asked 'where does this come from?'70
Sessions where regional jargon caused a misread35
Sessions where an early formal tone was called out as robotic55

Source: unmoderated remote tests with 29 financial-institution advisors, task-based scenarios plus a short post-task survey. Bars show relative frequency across sessions - directional, not statistically significant at this sample size.

Field finding · 05

Should Sky have a maximize / minimize option?

Yes - keep maximize / minimize

132/167

No - keep it fixed

35/167

Why have it

  • · Advisors choose how to view the screen for comfort - 38
  • · Easier to view the offer and validate detail - 36
  • · Best of both modes - 27
  • · More organised, practical, accessible - 26

Why not

  • · Want full view of customer info and query - 17
  • · Practical to keep one fixed layout - 13
  • · Avoid cluttering the screen - 2
How to read79% (132/167) wanted control over Sky's footprint on the screen - to expand it when reading a long answer and tuck it away while focused on the customer file. Sky ships with a maximize / minimize toggle by default.

06 · Design Decisions

A contextual assistant, never a separate app

Embedded, not standalone

Sky lives inside the tools advisors already use. No tab switching, no context loss.

Sales arguments on demand

Generative responses are framed as ready-to-use arguments, with source citations advisors can verify.

Trust through transparency

Every AI answer surfaces the underlying documents, so advisors stay in control.

Progressive disclosure

Short answer first, expandable detail second - matched to the rhythm of a live client call.

One-click insert

Approved answers drop directly into the active call script field.

Confidence flags

Low-confidence answers are visually marked and suggest escalation paths.

07 · How it works

From advisor question to cited answer, end to end

The assistant is not a chat wrapper. Every question flows through a pipeline that routes intent, retrieves from a unified knowledge base, generates a grounded answer, and requires the advisor to verify before anything reaches the call script.

01

Advisor asks

Question typed in the embedded panel while the call script is open.

02

Router agent

Classifies intent: product spec, fees, comparison, or objection handling.

03

Retrieval

Pulls from the unified knowledge base across PIC, VOCE, and product docs.

04

Grounded answer

LLM writes a short answer first with progressive disclosure and inline citations.

05

Verify + insert

Advisor confirms tone, edits if needed, then one-clicks into the call script.

Every generation is paired with a source chip so the advisor can defend the answer live on the call. This citation-first design turned scepticism into adoption during testing.

08 · Results

Validated with advisors, not yet in production

29

advisors tested

Unmoderated remote sessions with task-based scenarios.

3

platforms integrated in the prototype

PIC, VOCE and the Single Frontend, unified into one contextual panel.

1

shared knowledge base

Consolidated the product docs advisors were previously searching across separate systems.

What the sessions told us, in plain terms: advisors could find the product information they needed without switching tools, and the short-answer-first pattern with a visible source made them more willing to actually use the generated argument on a live call. I'm deliberately not publishing productivity percentages here - the pilot hasn't run at scale, and the sample was 29 advisors in a testing environment, not a rolled-out product.

The qualitative pattern was consistent: advisors trusted answers that showed their source, and distrusted the ones that didn't. That single finding drove most of the UI decisions above.

09 · Roadmap

From research insight to staged rollout

The findings shaped a phased delivery plan: ship the embedded assistant to a controlled cohort first, harden trust and tone, then expand to the full advisor network.

  1. Q1 · 2025

    Discover & frame

    Done
    • -Stakeholder interviews · journey mapping
    • -Heuristic review of PIC, VOCE & Single Frontend
    • -Problem statement & success metrics agreed
  2. Q2 · 2025

    Design & validate

    Done
    • -Concept exploration · embedded vs. side-panel
    • -Unmoderated tests with 29 advisors
    • -Iteration on tone, sources & confidence flags
  3. Q3 · 2025

    Pilot

    In progress
    • -Sky moves from prototype to a controlled advisor cohort
    • -In-product feedback loop and weekly tuning
    • -Every answer must show its source before it ships
  4. Q4 · 2025

    Scale

    Planned
    • -Rollout beyond the pilot cohort
    • -Multilingual sales arguments (ES · EN · PT)
    • -Manager view for accuracy and escalations
  5. 2026

    Evolve

    Vision
    • -Proactive next-best-argument suggestions
    • -Voice mode for live call assistance
    • -Continuous fine-tuning on verified answers

10 · Findings

Research findings, by theme

Filter the insights surfaced during research and testing with 29 advisors. Each finding pairs evidence with the design decision it shaped.

  • Usability

    Advisors expect Sky to live inside their current tools

    Evidence - Most advisors instinctively looked for Sky inside PIC before checking anywhere else.

    Design impact - Embedded Sky directly in PIC, VOCE and the Single Frontend instead of a separate app.

  • Comprehension

    Long AI answers were skipped under time pressure

    Evidence - In simulated calls, advisors stopped reading long responses before reaching the useful part.

    Design impact - Introduced a short summary first, with expandable detail on demand.

  • Workflow

    Switching between product docs broke advisor focus

    Evidence - Preparing one argument routinely meant opening several product tabs at once.

    Design impact - Shared knowledge base surfaces sources in one contextual panel.

  • Trust & AI

    Advisors will not use answers they cannot verify

    Evidence - The most repeated question during testing was 'where does this come from?'

    Design impact - Every generative answer shows its source document inline.

  • Comprehension

    Banking jargon needed to match the advisor's region

    Evidence - Mismatched terminology consistently caused misreads during task walkthroughs.

    Design impact - Sky adapts product terminology to the advisor's market segment.

  • Workflow

    Copying arguments into the call script was the slowest step

    Evidence - Manual copy/paste was the visible bottleneck between reading and using an answer.

    Design impact - Added one-click insert into the active conversation field.

  • Usability

    Voice and tone need to feel like a colleague, not a chatbot

    Evidence - Advisors described early formal responses as robotic and 'not something I'd say to a client'.

    Design impact - Rewrote prompts to a confident, peer-to-peer banking voice.

  • Trust & AI

    Uncertainty must be visible, not hidden

    Evidence - When Sky guessed without flagging it, advisors lost trust for the rest of the session.

    Design impact - Low-confidence answers are flagged and suggest escalation paths.